Consumers' trade-off between relationship, service package and price: An empirical study in the car industry

Author: Odekerken-Schröder Gaby   Ouwersloot Hans   Lemmink Jos   Semeijn Janjaap  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.37, Iss.1-2, 2003-02, pp. : 219-242

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Abstract