Mind the gap: An analysis of service provider versus customer perceptions of market orientation and the impact on satisfaction

Author: Krepapa Areti   Berthon Pierre   Webb Dave   Pitt Leyland  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.37, Iss.1-2, 2003-02, pp. : 197-218

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Abstract