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European Journal of Marketing, Vol. 45, Iss. 1-2, 2011-02 ,pp. : 43-67

Emerald Group Publishing Ltd

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Market-creating service innovation: verification and its associations with new service development and customer involvement

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Journal of Services Marketing, Vol. 26, Iss. 6, 2012-09 ,pp. : 444-457

Emerald Group Publishing Ltd

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Enhancing microfinance outreach through market-oriented new service development in Indian regional rural banks

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The International Journal of Bank Marketing, Vol. 23, Iss. 1, 2005-01 ,pp. : 107-125

Emerald Group Publishing Ltd

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New service development in German and Austrian health care ‐ bringing e-health services into the market

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International Journal of Healthcare Management, Vol. 6, Iss. 2, 2013-06 ,pp. : 77-86

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Linking internal market orientation and new service performance

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European Journal of Innovation Management, Vol. 14, Iss. 2, 2011-04 ,pp. : 207-226

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