Do different marketing practices require different leadership styles? An exploratory study

Author： Lindgreen Adam Palmer Roger Wetzels Martin Antioco Michael

ISSN： 0885-8624

Source： The Journal of Business and Industrial Marketing, Vol.24, Iss.1, 2008-12, pp. : 14-26

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

An exploratory case study analysis of contemporary marketing practices

By Palmer Roger Wilson Hugh

Journal of Strategic Marketing, Vol. 17, Iss. 2, 2009-04 ,pp. : 169-187

Routledge Ltd

Access to resources Recommend Favorite

The changing face of leadership: Different styles of leadership facilitate changing needs in healthcare, politics and industry

Strategic Direction, Vol. 26, Iss. 1, 2010-01 ,pp. : 21-23

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Contemporary marketing practices of consumer and business-to-business firms: how different are they?

By Coviello Nicole E Brodie Roderick J

The Journal of Business and Industrial Marketing, Vol. 16, Iss. 5, 2001-08 ,pp. : 382-400

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Is industrial marketing different?

By Smallbone D.W.

European Journal of Marketing, Vol. 3, Iss. 2, 1969-06 ,pp. : 120-122

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Supplier development practices: an exploratory study

By Wagner Stephan M.

European Journal of Marketing, Vol. 40, Iss. 5-6, 2006-05 ,pp. : 554-571

Emerald Group Publishing Ltd

Access to resources Recommend Favorite