Corporate marketing myopia and the inexorable rise of a corporate marketing logic: Perspectives from identity-based views of the firm

By Balmer John M.T.  

European Journal of Marketing, Vol. 45, Iss. 9-10, 2011-09 ,pp. : 1329-1352

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Strategic corporate brand alignment: Perspectives from identity based views of corporate brands

By Balmer John M.T.  

European Journal of Marketing, Vol. 46, Iss. 7-8, 2012-07 ,pp. : 1064-1092

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Corporate Identity Metaphor: Perspectives, Problems And Prospects

By Cornelissen Joep   Harris Phil  

Journal of Marketing Management, Vol. 17, Iss. 1-2, 2001-02 ,pp. : 49-71

Routledge Ltd

Access to resources Recommend Favorite

Adding new dimensions to corporate identity management and corporate communication: exploring the sensory perspective

By Bartholmé Roland H.   Melewar T.C.  

The Marketing Review, Vol. 9, Iss. 2, 2009-05 ,pp. : 155-169

Westburn Publishers Ltd

Access to resources Recommend Favorite

Identity studies: multiple perspectives and implications for corporate-level marketing

By He Hong-Wei   Balmer John M.T.  

European Journal of Marketing, Vol. 41, Iss. 7-8, 2007-07 ,pp. : 765-785

Emerald Group Publishing Ltd

Access to resources Recommend Favorite