The effect of corporate branding dimensions on consumers' product evaluation: A cross-cultural analysis

Author： Souiden Nizar   Kassim Norizan M.   Hong Heung-Ja  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.40, Iss.7-8, 2006-07, pp. : 825-845

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