Author: He Hong-Wei Balmer John M.T.
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.41, Iss.7-8, 2007-07, pp. : 765-785
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Corporate Identity and the Advent of Corporate Marketing
Journal of Marketing Management, Vol. 14, Iss. 8, 1998-11 ,pp. :
Corporate heritage identity stewardship: a corporate marketing perspective
By BurghausenMarioEssex Business School University of Essex Colchester United Kingdom BalmerJohn M.T.Brunel Business School Brunel University London United Kingdom
European Journal of Marketing, Vol. 49, Iss. 1-2, 2015-02 ,pp. :