Order and scale of market entry, firm resources, and performance

Author: Rodríguez-Pinto Javier   Gutiérrez-Cillán Jesús   Rodríguez-Escudero Ana I.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.41, Iss.5-6, 2007-06, pp. : 590-607

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Abstract