Customer relationships and the heterogeneity of firm performance

By Storbacka Kaj   Nenonen Suvi  

The Journal of Business and Industrial Marketing, Vol. 24, Iss. 5-6, 2009-06 ,pp. : 360-372

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Order and scale of market entry, firm resources, and performance

By Rodríguez-Pinto Javier   Gutiérrez-Cillán Jesús   Rodríguez-Escudero Ana I.  

European Journal of Marketing, Vol. 41, Iss. 5-6, 2007-06 ,pp. : 590-607

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Proposed model for performance measurement standards

By Phusavat Kongkiti   Manaves Pugdee   Takala Josu  

International Journal of Services and Standards, Vol. 3, Iss. 3, 2007-05 ,pp. : 326-351

Inderscience Publishers

Access to resources Recommend Favorite

Marketing Strategy Development Styles, Implementation Capability, and Firm Performance: Investigating the Curvilinear Impact of Multiple Strategy-Making Styles

By Chris White J.  

Marketing Letters, Vol. 14, Iss. 2, 2003-07 ,pp. : 111-124

Springer Publishing Company

Access to resources Recommend Favorite

Barriers to entry in industrial markets

By Karakaya Fahri  

The Journal of Business and Industrial Marketing, Vol. 17, Iss. 5, 2002-08 ,pp. : 379-388

Emerald Group Publishing Ltd

Access to resources Recommend Favorite