Market-focused Resources, Competitive Positioning and Firm Performance

Author: Hooley Graham   Greenley Gordon   Fahy John   Cadogan John  

Publisher: Routledge Ltd

ISSN: 0267-257X

Source: Journal of Marketing Management, Vol.17, Iss.5-6, 2001-06, pp. : 503-520

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract