Impression management tactics and affective context: influence on sales performance appraisal

Author: Vilela Belén Bande   González José Antonio Varela   Ferrín Pilar Fernández   Araújo M Luisa del Río  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.41, Iss.5-6, 2007-06, pp. : 624-639

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Abstract