Gendered perceptions of experiential value in using web-based retail channels

Author: Andrews Lynda   Kiel Geoffrey   Drennan Judy   Boyle Maree V.   Weerawardena Jay  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.41, Iss.5-6, 2007-06, pp. : 640-658

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Abstract