Consumers' country-of-origin (COO) perceptions of imported products in a homogenous less-developed country

Author: Kaynak Erdener   Kucukemiroglu Orsay   Hyder Akmal S  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.34, Iss.9-10, 2000-09, pp. : 1221-1241

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