International marketing decision governance, standardisation, and performance: A framework in the cross-market scenario

By Chung Henry F.L.  

European Journal of Marketing, Vol. 44, Iss. 11-12, 2010-11 ,pp. : 1642-1666

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A contingency approach to international marketing strategy and decision-making structure among exporting firms

By Chung Henry F.L.   Wang Cheng Lu   Huang Pei-how  

International Marketing Review, Vol. 29, Iss. 1, 2012-02 ,pp. : 54-87

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

International marketing adaptation versus standardisation of multinational companies

By Vrontis Demetris   Thrassou Alkis   Lamprianou Iasonas  

International Marketing Review, Vol. 26, Iss. 4-5, 2009-07 ,pp. : 477-500

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Global Marketing and the Case for International Product Standardisation

By Whitelock Jeryl M.  

European Journal of Marketing, Vol. 21, Iss. 9, 1993-12 ,pp. : 32-44

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Organisational Decision Making and Industrial Marketing

By Smith David   Taylor Rob  

European Journal of Marketing, Vol. 19, Iss. 7, 1993-12 ,pp. : 56-69

Emerald Group Publishing Ltd

Access to resources Recommend Favorite