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Author: Chung Henry F.L.
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.43, Iss.5-6, 2009-05, pp. : 794-825
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Organisational Decision Making and Industrial Marketing
European Journal of Marketing, Vol. 19, Iss. 7, 1993-12 ,pp. :