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Author: Vrontis Demetris Thrassou Alkis Lamprianou Iasonas
Publisher: Emerald Group Publishing Ltd
ISSN: 0265-1335
Source: International Marketing Review, Vol.26, Iss.4-5, 2009-07, pp. : 477-500
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International business versus international marketing
International Marketing Review, Vol. 19, Iss. 1, 2002-03 ,pp. :