Interactive (networked) internationalization: the case of Swedish firms

Author: Awuah Gabriel Baffour   Gebrekidan Desalegn Abraha   Osarenkhoe Aihie  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.45, Iss.7-8, 2011-07, pp. : 1112-1129

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Abstract