Internationalization of emerging market firms: the case of Turkish retailers

Author: Eren-Erdogmus Irem   Cobanoglu Emine   Yalcin Muge   Ghauri Pervez N.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-1335

Source: International Marketing Review, Vol.27, Iss.3, 2010-06, pp. : 316-337

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Abstract