Service-dominant logic: a necessary step

By Lusch Robert F.   Vargo Stephen L.  

European Journal of Marketing, Vol. 45, Iss. 7-8, 2011-07 ,pp. : 1298-1309

Emerald Group Publishing Ltd

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Lessons from arts experiences for service-dominant logic

By White Tabitha Ramsey   Hede Anne-Marie   Rentschler Ruth  

Marketing Intelligence & Planning, Vol. 27, Iss. 6, 2009-09 ,pp. : 775-788

Emerald Group Publishing Ltd

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Marketing flexibility in the context of the service-dominant logic

By Gurău Călin  

The Marketing Review, Vol. 9, Iss. 3, 2009-08 ,pp. : 185-197

Westburn Publishers Ltd

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Functional identities, resource integrators and the service-dominant logic

By Rondell Jimmie G.   Sorhammar David  

Journal of Customer Behaviour, Vol. 9, Iss. 1, 2010-03 ,pp. : 19-36

Westburn Publishers Ltd

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Service-dominant logic: marketing research implications and opportunities

By Baron Steve   Patterson Anthony   Warnaby Gary   Harris Kim  

Journal of Customer Behaviour, Vol. 9, Iss. 3, 2010-09 ,pp. : 253-264

Westburn Publishers Ltd

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