Author: Gurău Călin
Publisher: Westburn Publishers Ltd
ISSN: 1469-347X
Source: The Marketing Review, Vol.9, Iss.3, 2009-08, pp. : 185-197
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Service-dominant logic: a necessary step
By Lusch Robert F. Vargo Stephen L.
European Journal of Marketing, Vol. 45, Iss. 7-8, 2011-07 ,pp. :