Corporate identity as an enabler and constraint on the pursuit of corporate objectives

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.45, Iss.9-10, 2011-09, pp. : 1501-1520

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Corporate Identity and the Advent of Corporate Marketing

By Balmer John M.T.

Journal of Marketing Management, Vol. 14, Iss. 8, 1998-11 ,pp. : 963-996

Routledge Ltd

Access to resources Recommend Favorite

Bank on changes to corporate identity

Strategic Direction, Vol. 18, Iss. 9, 2002-09 ,pp. : 19-21

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Corporate marketing: Integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation

By Balmer John M.T. Greyser Stephen A.

European Journal of Marketing, Vol. 40, Iss. 7-8, 2006-07 ,pp. : 730-741

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Corporate identity and corporate image revisited - A semiotic perspective

By Christensen Lars Thøger Askegaard Søren

European Journal of Marketing, Vol. 35, Iss. 3-4, 2001-04 ,pp. : 292-315

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Corporate heritage identity stewardship: a corporate marketing perspective

By BurghausenMarioEssex Business School University of Essex Colchester United Kingdom BalmerJohn M.T.Brunel Business School Brunel University London United Kingdom

European Journal of Marketing, Vol. 49, Iss. 1-2, 2015-02 ,pp. : 22-61

Emerald Group Publishing Ltd

Access to resources Recommend Favorite