The service elimination decision-making during the service life cycle: Some pilot empirical evidence

Author: Papastathopoulou Paulina   Gounaris Spiros P.   Avlonitis George J.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.46, Iss.6, 2012-05, pp. : 844-874

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Abstract