Information processing in choice-based conjoint experiments: A process-tracing study

Author: Denstadli Jon Martin   Lines Rune   Ortúzar Juan de Dios  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.46, Iss.3-4, 2012-03, pp. : 422-446

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Abstract