Uncovering the real effect of switching costs on the satisfaction-loyalty association: The critical role of involvement and relationship benefits

Author: Dagger Tracey S.   David Meredith E.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.46, Iss.3-4, 2012-03, pp. : 447-468

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