Customer loyalty and the effect of switching costs as a moderator variable: A case in the Turkish mobile phone market

Author： Aydin Serkan   Özer Gökhan   Arasil Ömer  

Publisher： Emerald Group Publishing Ltd

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.23, Iss.1, 2005-01, pp. : 89-103

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