Segmentation and brand positioning for Islamic financial services

Author： Muhamad Rusnah   Melewar T.C.   Alwi Sharifah Faridah Syed  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.46, Iss.7-8, 2012-07, pp. : 900-921

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