Crisis management and services marketing

By Elliott Dominic   Harris Kim   Baron Steve  

Journal of Services Marketing, Vol. 19, Iss. 5, 2005-08 ,pp. : 336-345

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Product management and the marketing of financial services

By Strieter Jeffrey   Gupta Ashok K   Raj S.P.   Wilemon David  

The International Journal of Bank Marketing, Vol. 17, Iss. 7, 1999-07 ,pp. : 342-355

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Product management and the marketing of financial services

By Strieter Jeffrey   Gupta Ashok K   Raj S.P.   Wilemon David  

Journal of Services Marketing, Vol. 11, Iss. 2, 1997-02 ,pp. : 128-149

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Effective Marketing Management in Financial Services Contexts

By Howcroft Barry   Durkin Mark  

Journal of Marketing Management, Vol. 19, Iss. 9-10, 2003-11 ,pp. : 911-914

Routledge Ltd

Access to resources Recommend Favorite

A SERVICES MARKETING MANAGEMENT MODEL: INTEGRATING INTERNAL AND EXTERNAL MARKETING FUNCTIONS

By Tansuhaj Patriya   Randall Donna   McCullough Jim  

Journal of Services Marketing, Vol. 2, Iss. 1, 1988-01 ,pp. : 31-38

Emerald Group Publishing Ltd

Access to resources Recommend Favorite