A US health plan company's approach to consumer loyalty: Strategies for increasing customer retention

Author：

ISSN： 0258-0543

Source： Strategic Direction, Vol.19, Iss.5, 2003-05, pp. : 16-18

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Customer loyalty strategies

By Duffy Dennis L

Journal of Consumer Marketing, Vol. 15, Iss. 5, 1998-05 ,pp. : 435-448

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer retention: examining the roles of store affect and store loyalty as mediators in the management of retail strategies

By Ray Ipshita Chiagouris Larry

Journal of Strategic Marketing, Vol. 17, Iss. 1, 2009-02 ,pp. : 1-20

Routledge Ltd

Access to resources Recommend Favorite

Lasting customer loyalty: a total customer experience approach

By Mascarenhas Oswald A. Kesavan Ram Bernacchi Michael

Journal of Consumer Marketing, Vol. 23, Iss. 7, 2006-12 ,pp. : 397-405

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer retention strategies at a UK telephone bank

Strategic Direction, Vol. 18, Iss. 8, 2002-08 ,pp. : 16-18

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A strategic approach to building online customer loyalty: integrating customer profitability tiers

By Pitta Dennis Franzak Frank Fowler Danielle

Journal of Consumer Marketing, Vol. 23, Iss. 7, 2006-12 ,pp. : 421-429

Emerald Group Publishing Ltd

Access to resources Recommend Favorite