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Author: Mascarenhas Oswald A. Kesavan Ram Bernacchi Michael
Publisher: Emerald Group Publishing Ltd
ISSN: 0736-3761
Source: Journal of Consumer Marketing, Vol.23, Iss.7, 2006-12, pp. : 397-405
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
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