Publisher: Emerald Group Publishing Ltd
ISSN: 0258-0543
Source: Strategic Direction, Vol.20, Iss.5, 2004-05, pp. : 26-27
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Service-dominant logic: a necessary step
By Lusch Robert F. Vargo Stephen L.
European Journal of Marketing, Vol. 45, Iss. 7-8, 2011-07 ,pp. :
Drucker applied, one step removed
Strategic Direction, Vol. 29, Iss. 10, 2013-09 ,pp. :