A strategy of product excellence: Lean principles ensure that highly innovative products deliver commercial success

Author：

ISSN： 0258-0543

Source： Strategic Direction, Vol.21, Iss.3, 2005-03, pp. : 32-34

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The product strategy for seasonal products

By Pitta Dennis A. Scherr Brandon G.

Journal of Product and Brand Management, Vol. 18, Iss. 2, 2009-04 ,pp. : 152-153

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Designing future appliances: A new approach is needed to ensure that technology will deliver better products

Strategic Direction, Vol. 19, Iss. 10, 2003-10 ,pp. : 31-33

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Development Activities of Innovative and Non-Innovative New Retail Financial Products: Implications for Success

By Avlonitis George J. Papastathopoulou Paulina

Journal of Marketing Management, Vol. 17, Iss. 7-8, 2001-08 ,pp. : 705-738

Routledge Ltd

Access to resources Recommend Favorite

Marketing communications and product performance: innovative vs non-innovative new retail financial products

By Avlonitis George J Papastathopoulou Paulina

The International Journal of Bank Marketing, Vol. 18, Iss. 1, 2000-01 ,pp. : 27-41

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Inspiring teams to go the extra mile: An interview with Michael Tobin OBE, author of Forget Strategy. Get Results. Radical Management Attitudes that will Deliver Outstanding Success

Strategic Direction, Vol. 30, Iss. 5, 2014-04 ,pp. : 40-42

Emerald Group Publishing Ltd

Access to resources Recommend Favorite