The Development Activities of Innovative and Non-Innovative New Retail Financial Products: Implications for Success

Author: Avlonitis George J.   Papastathopoulou Paulina  

Publisher: Routledge Ltd

ISSN: 0267-257X

Source: Journal of Marketing Management, Vol.17, Iss.7-8, 2001-08, pp. : 705-738

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Abstract