What's in a name?: Branding: what it means to you and your customer

Author:  

Publisher: Emerald Group Publishing Ltd

ISSN: 0258-0543

Source: Strategic Direction, Vol.21, Iss.6, 2005-06, pp. : 27-29

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract