Does your customer really want what you offer them?: Assessing customer value in business-to-business markets

Publisher： Emerald Group Publishing Ltd

ISSN： 0258-0543

Source： Strategic Direction, Vol.30, Iss.6, 2014-05, pp. : 17-19

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Related content

Customer service in business-to-business markets: an agenda for research

By Parasuraman A  

The Journal of Business and Industrial Marketing, Vol. 13, Iss. 4-5, 1998-04 ,pp. : 309-321

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer perceived value: a substitute for satisfaction in business markets?

By Eggert Andreas   Ulaga Wolfgang  

The Journal of Business and Industrial Marketing, Vol. 17, Iss. 2-3, 2002-03 ,pp. : 107-118

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The effect of customer relationship management adoption in business-to-business markets

By Ata U. Zeynep   Toker Aysegul  

The Journal of Business and Industrial Marketing, Vol. 27, Iss. 6, 2012-07 ,pp. : 497-507

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer-perceived value in business-to-business relationships: A study of software customers

By Parry Sara   Rowley Jennifer   Jones Rosalind   Kupiec-Teahan Beata  

Journal of Marketing Management, Vol. 28, Iss. 7-8, 2012-07 ,pp. : 887-911

Routledge Ltd

Access to resources Recommend Favorite

The business-to-business customer in the service innovation process

By Martin Claude R   Horne David A   Schultz Anne Marie  

European Journal of Innovation Management, Vol. 2, Iss. 2, 1999-02 ,pp. : 55-62

Emerald Group Publishing Ltd

Access to resources Recommend Favorite