![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Publisher: Emerald Group Publishing Ltd
ISSN: 0258-0543
Source: Strategic Direction, Vol.26, Iss.1, 2010-01, pp. : 17-20
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
By Berber Aykut Pekdemir Isil Rofcanin Yasin Sen Yasemin
International Journal of Business Innovation and Research, Vol. 7, Iss. 6, 2013-09 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Product comprehension and promotional strategies
Journal of Consumer Marketing, Vol. 12, Iss. 2, 1995-02 ,pp. :