Good sport: The relationship and effectiveness of branding and sport

Author：

ISSN： 0258-0543

Source： Strategic Direction, Vol.29, Iss.9, 2013-08, pp. : 25-27

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Toward a history of sport branding

By Hardy Stephen Norman Brian Sceery Sarah

Journal of Historical Research in Marketing, Vol. 4, Iss. 4, 2012-11 ,pp. : 482-509

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Sport team loyalty: integrating relationship marketing and a hierarchy of effects

By Tsiotsou Rodoula H.

Journal of Services Marketing, Vol. 27, Iss. 6, 2013-09 ,pp. : 458-471

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Sport sponsorship as distinctive competence

By Amis John Slack Trevor Berrett Tim

European Journal of Marketing, Vol. 33, Iss. 3-4, 1999-03 ,pp. : 250-272

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Business support in sport: strategy or serendipity?

By Bill Karen Rhoden Clare

Journal of Small Business and Enterprise Development, Vol. 18, Iss. 4, 2011-10 ,pp. : 821-832

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

International sport marketing: practical and future research implications

By Ratten Vanessa Ratten Hamish

The Journal of Business and Industrial Marketing, Vol. 26, Iss. 8, 2011-10 ,pp. : 614-620

Emerald Group Publishing Ltd

Access to resources Recommend Favorite