A qualitative approach to understanding brand image in an international context: Insights from Croatia and Serbia

Author： Brecic Ružica   Filipovic Jelena   Gorton Matthew   Ognjanov Galjina   Stojanovic Žaklina   White John  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-1335

Source： International Marketing Review, Vol.30, Iss.4, 2013-07, pp. : 275-296

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