A qualitative enquiry into the appropriation of mobile telephony at the bottom of the pyramid

Author： Dey Bidit Lal   Binsardi Ben   Prendergast Renee   Saren Mike  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-1335

Source： International Marketing Review, Vol.30, Iss.4, 2013-07, pp. : 297-322

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