Author: Ranaweera Chatura Menon Kalyani
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.47, Iss.10, 2013-09, pp. : 1598-1621
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Managing negative word-of-mouth: an exploratory study
Journal of Marketing Management, Vol. 30, Iss. 13-14, 2014-10 ,pp. :
By Molinari Lori K. Abratt Russell Dion Paul
Journal of Services Marketing, Vol. 22, Iss. 5, 2008-08 ,pp. :