For better or for worse?: Adverse effects of relationship age and continuance commitment on positive and negative word of mouth

Author: Ranaweera Chatura   Menon Kalyani  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.47, Iss.10, 2013-09, pp. : 1598-1621

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Abstract