The value of health and wellbeing: an empirical model of value creation in social marketing

Author： Zainuddin Nadia   Russell-Bennett Rebekah   Previte Josephine  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.47, Iss.9, 2013-09, pp. : 1504-1524

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