Does consumers' personal involvement have an influence on store brand buying proneness?

Author： Gendel-Guterman Hanna   Levy Shalom  

Publisher： Emerald Group Publishing Ltd

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.30, Iss.7, 2013-10, pp. : 553-562

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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