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The International Review of Retail, Distribution and Consumer Research, Vol. 22, Iss. 1, 2012-02 ,pp. : 27-53

Routledge Ltd

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Does consumers' personal involvement have an influence on store brand buying proneness?

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Emerald Group Publishing Ltd

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An alternative measure of relative brand attitudes

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Journal of Product and Brand Management, Vol. 21, Iss. 5, 2012-08 ,pp. : 317-327

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How Consumers’ Attitudes Toward Direct-to-Consumer Advertising of Prescription Drugs Influence Ad Effectiveness, and Consumer and Physician Behavior

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Marketing Letters, Vol. 15, Iss. 4, 2004-12 ,pp. : 201-212

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The impact of advertising disclaimers (fine print) on brand attitudes

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The Journal of Brand Management, Vol. 20, Iss. 4, 2013-02 ,pp. : 298-308

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