How negative online information affects consumers' brand evaluation: The moderating effects of brand attachment and source credibility

Author: Chiou Jyh-Shen   Hsu Arlene Chi-Fen   Hsieh Chia-Hung  

Publisher: Emerald Group Publishing Ltd

ISSN: 1468-4527

Source: Online Information Review, Vol.37, Iss.6, 2013-11, pp. : 910-926

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