A review of research on direct-to-consumer advertising of prescription drugs: Directions for future research

Author： Mukherjee Avinandan   Limbu Yam   Wanasika Isaac  

Publisher： Emerald Group Publishing Ltd

ISSN： 1750-6123

Source： International Journal of Pharmaceutical and Healthcare Marketing, Vol.7, Iss.3, 2013-08, pp. : 226-243

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