The endogenous modeling of the effect of direct-to-consumer advertising in prescription drugs

ISSN： 1750-6123

Source： International Journal of Pharmaceutical and Healthcare Marketing, Vol.3, Iss.2, 2009-06, pp. : 137-148

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

A review of research on direct-to-consumer advertising of prescription drugs: Directions for future research

By Mukherjee Avinandan Limbu Yam Wanasika Isaac

International Journal of Pharmaceutical and Healthcare Marketing, Vol. 7, Iss. 3, 2013-08 ,pp. : 226-243

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

An empirical investigation of the variations in direct-to-consumer prescription drug advertising

By Sen Kabir C.

International Journal of Pharmaceutical and Healthcare Marketing, Vol. 5, Iss. 4, 2011-11 ,pp. : 248-261

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer perceptions of product-claim versus help-seeking direct-to-consumer advertising

By Lee-Wingate Sooyeon Nikki Xie Ying

International Journal of Pharmaceutical and Healthcare Marketing, Vol. 4, Iss. 3, 2010-09 ,pp. : 232-246

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Selling a super cosmeceutical: Contextualising risk in direct-to-consumer advertising of BOTOX® Cosmetic

By Mello Susan

Health, Risk & Society, Vol. 14, Iss. 4, 2012-06 ,pp. : 385-398

Routledge Ltd

Access to resources Recommend Favorite

American physician perceptions of direct-to-consumer advertising: A qualitative study

By Germeni Evi

Journal of Communication In Healthcare, Vol. 6, Iss. 2, 2013-07 ,pp. : 135-141

Maney Publishing

Access to resources Recommend Favorite