Destination branding

By Sharma Poonam  

International Journal of Indian Culture and Business Management, Vol. 6, Iss. 1, 2013-12 ,pp. : 79-89

Inderscience Publishers

Access to resources Recommend Favorite

Cognitive image change and loyalty in destination branding

By Huang Joy (Zhuowei)   Cai Liping A.   Ismail Joseph A.  

International Journal of Services Technology and Management, Vol. 13, Iss. 3-4, 2010-03 ,pp. : 234-246

Inderscience Publishers

Access to resources Recommend Favorite

Towards a theory of place marketing

By Niedomysl Thomas   Jonasson Mikael  

Journal of Place Management and Development, Vol. 5, Iss. 3, 2012-10 ,pp. : 223-230

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Influence of Stakeholder Involvement on The Effectiveness of Place Branding

By Klijn Erik-Hans  

Public Management Review, Vol. 14, Iss. 4, 2012-05 ,pp. : 499-519

Routledge Ltd

Access to resources Recommend Favorite

Sports teams and equipment manufacturers going international: The strategic leverage of co-branding

By Richelieu André   Desbordes Michel  

Sport, Business and Management: An International Journal, Vol. 3, Iss. 1, 2013-03 ,pp. : 63-77

Emerald Group Publishing Ltd

Access to resources Recommend Favorite