Cognitive image change and loyalty in destination branding

Author: Huang Joy (Zhuowei)   Cai Liping A.   Ismail Joseph A.  

Publisher: Inderscience Publishers

ISSN: 1460-6720

Source: International Journal of Services Technology and Management, Vol.13, Iss.3-4, 2010-03, pp. : 234-246

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Abstract