Methods of variable pre-selection for net score modeling

Author: Michel René   Schnakenburg Igor   Martens Tobias von  

Publisher: Emerald Group Publishing Ltd

ISSN: 2040-7122

Source: Journal of Research in Interactive Marketing, Vol.7, Iss.4, 2013-10, pp. : 257-268

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract