Period of time: 2015年4期
Publisher: Emerald Group Publishing Ltd
Founded in: 2007
Total resources: 17
ISSN: 2040-7122
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Research in Interactive Marketing,volume 7,issue 4
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Extraversion as a stimulus for user-generated content
By Pagani Margherita,Goldsmith Ronald E.,Hofacker Charles F. in (2013)
Journal of Research in Interactive Marketing,volume 7,issue 4 , Vol. 7, Iss. 4, 2013-10 , pp.Methods of variable pre-selection for net score modeling
By Michel René,Schnakenburg Igor,Martens Tobias von in (2013)
Journal of Research in Interactive Marketing,volume 7,issue 4 , Vol. 7, Iss. 4, 2013-10 , pp.By Swani Kunal,Milne George,Brown Brian P. in (2013)
Journal of Research in Interactive Marketing,volume 7,issue 4 , Vol. 7, Iss. 4, 2013-10 , pp.A mixed-method approach to examining brand-consumer interactions driven by social media
By Rohm Andrew,Kaltcheva Velitchka D.,Milne George R. in (2013)
Journal of Research in Interactive Marketing,volume 7,issue 4 , Vol. 7, Iss. 4, 2013-10 , pp.