A customer-focus methodology for the manufacture of ready-to-assemble products

Author: Sundarraj R.P.   Madan Manu S   Bramorski Tom  

Publisher: Emerald Group Publishing Ltd

ISSN: 0144-3577

Source: International Journal of Operations & Production Management, Vol.17, Iss.11, 1997-11, pp. : 1081-1097

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Abstract

Ready-to-assemble products such as exercise bicycles and furniture have successfully been marketed to customers as a low-cost alternative to fully assembled ones. Due to the difficulty of assembling the newer and complex products that are currently in demand, recent surveys suggest that a low-cost strategy alone is inadequate to satisfy, let alone exceed, customer expectations. Research has shown that assembly time could be reduced if parts are grouped appropriately. Providing a grouping methodology for simplifying the assembly process for customers, without hampering the low-cost manufacturing objective, is the aim of the research. Methodology, which is easy to implement on a computer, is significant due to the practicality of the problem in a fast-growing industry.