

Author: Sundarraj R.P. Madan Manu S Bramorski Tom
Publisher: Emerald Group Publishing Ltd
ISSN: 0144-3577
Source: International Journal of Operations & Production Management, Vol.17, Iss.11, 1997-11, pp. : 1081-1097
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Ready-to-assemble products such as exercise bicycles and furniture have successfully been marketed to customers as a low-cost alternative to fully assembled ones. Due to the difficulty of assembling the newer and complex products that are currently in demand, recent surveys suggest that a low-cost strategy alone is inadequate to satisfy, let alone exceed, customer expectations. Research has shown that assembly time could be reduced if parts are grouped appropriately. Providing a grouping methodology for simplifying the assembly process for customers, without hampering the low-cost manufacturing objective, is the aim of the research. Methodology, which is easy to implement on a computer, is significant due to the practicality of the problem in a fast-growing industry.
Related content






Customer Focus - An Accountability Dilemma
By Cäker Mikael
European Accounting Review, Vol. 16, Iss. 1, 2007-05 ,pp. :


Customer Retention: Focus or Failure
The TQM Magazine, Vol. 6, Iss. 5, 1994-05 ,pp. :


Survive the Vortex: Focus on the Customer
By Kearney A.T.
Managing Service Quality, Vol. 4, Iss. 1, 1994-01 ,pp. :