Germany and the Pacific Islands: A Cross-cultural Marketing Study

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.12, Iss.11, 1994-11, pp. : 36-40

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Ethical Beliefs in Marketing Management: a Cross-Cultural Study

By Lee Kam-Hon

European Journal of Marketing, Vol. 15, Iss. 1, 1993-12 ,pp. : 58-67

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A cross-cultural study of consumer perceptions about marketing ethics

By Singhapakdi Anusorn Rawwas Mohammed Y.A. Marta Janet K Ahmed Mohd Ismail

Journal of Consumer Marketing, Vol. 16, Iss. 3, 1999-03 ,pp. : 257-272

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A cross-cultural study of influence strategies and satisfaction in marketing channels

By Bandyopadhyay Soumava Robicheaux Robert A.

Journal of Marketing Communications, Vol. 4, Iss. 4, 1998-12 ,pp. : 191-205

Routledge Ltd

Access to resources Recommend Favorite

Product syntax and cross-cultural marketing strategies

By Kragh Simon Ulrik Djursaa Malene

European Journal of Marketing, Vol. 35, Iss. 11-12, 2001-11 ,pp. : 1301-1320

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Services marketing in a cross-cultural environment: the case of Egypt

By Hyder Akmal S. Fregidou-Malama Maria

Journal of Services Marketing, Vol. 23, Iss. 4, 2009-07 ,pp. : 261-271

Emerald Group Publishing Ltd

Access to resources Recommend Favorite